There are many different of promotional things you can do to promote a song. you can use internet sites such as Facebook and twitter you could also pay a radio company to tell the listeners that a song is coming out or go round in the street and hand out leaflets.
Advertisement: Most people will advertise there music by doing an advert to buy there new song or going on a radio station they do this because them to way have the most people watching and viewing.
Extension of income: This promotes the artists single or album. The video will persuade with fans to buy there cd to make profit. This will raise the audience awareness to tell there friends to maybe go there show or tour to see the artist.
Extension of outlets: There will be many different ways to buy the song or watch the video such as youtube or the music channel to watch the video. They can also buy a dvd if there is one or even find the cd sales and buy it or lastly download it off a website.
Synergy: This is when two things work together such as when a film promotes the artists song in a film and then in the artist music video they will use clips of the film.
The strategies producers’ use: The major labels are universals, sony entertainment and EMI. These labels are in every industry such as films,music, tv and electronics. most of these labels own or loan smaller industries so that they can find more talent easier. There are some company's that have no financial connection to the major labels. These company only use a small number of acts.
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